Our firm has worked with clients for over 25 years in making knowledgeable strategic decisions regarding their customers, as well as sourcing options available to them for services or products they are contemplating for their business. Our services include:
This is NOT traditional customer market research. Market research is great for statistical analysis. However, in order to provide the "why's and how's" behind the numbers, we provide qualitative, in-depth research to address specific issues with current customers, as well as past customers and lost prospects. With targeted, qualitative customized interviews we can help our clients understand their customers' perceptions of our clients' strengths, weaknesses, pain points, and unaddressed needs in the market, allowing our clients to develop new strategies and product introductions based on the market's current needs.
Deciding on which services or products to implement into one's business can be a long, difficult task of wading through a sea of providers, while dealing with numerous salespeople. Current Perspectives assists clients in weeding through the best service and product suppliers, and highlighting their specific offerings and strengths to enable our clients to make the most informed - and hassle-free - decisions on which suppliers to engage with. This helps clients by saving considerable internal resources to determine the best possible choices for their needs.
Todd Kuciunas, founder and principal of Current Perspectives, began his career as a researcher in a prominent research and consulting firm over 35 years ago, in 1989. Todd started his own firm in 2000, and has served literally hundreds of clients ranging from smaller start-up businesses to Fortune 100 clients. We work with individual clients directly, as well as assist consulting firms on a partnership basis as part of their client engagements. We have worked with clients throughout the US, as well as internationally. All of our work is completely customized to our clients' specific needs.